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Addressing market segments is one of the trickier bits of automotive marketing. Many times, trying to compete at every market segment just proves to be difficult to sustain. Makes you wonder why Volkswagen owned Porsche has to come out with a “baby” Boxster.

Porsche has unveiled plans of making the next incarnation of the Boxster bigger to make room in the range for a smaller car that’s based on the Volkswagen BlueSport.The new Boxster will feature an overall length of 4.4 meters to allow for more space for both passengers and luggage.

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2009 Porsche Boxster

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2008 Porsche Boxster S

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2009 Porsche Boxster Facelift

With the all-new Porsche Boxster Spyder, Porsche is introducing a new, lightweight version of the mid-engined Porsche Boxster roadster at the 2009 Los Angeles Auto Show in December, the distinctive styling and technical specification of which represents the true, purist form of the Porsche sports car – light, powerful, open-roofed, and very efficient.

This is precisely the formula already applied in creating the most successful road-going sports and racing cars throughout the history of Porsche, ranging from the legendary Porsche 550 Spyder of the 1950s to the RS Spyder Le Mans Prototype race car so successful in motorsport today.

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